Pre-Paid Legal Leads - Three Choices, Which One Is Optimal?

Prepaid Legal leads can make the distinction between financial success and defeat in your business. But, not all leads are born equal.

Whether you choose to buy leads or get your own, there are three main "archetypes" or categories that you'll find handy in growing your Prepaid Legal business:

1. Possible customers. These leads are interested in one of your products or services. If happy, they may be delicately introduced to your business with consistent success. But, they didn't start out with an interest in making income, and they're going to need a lot of coaching.

2. Opportunity seekers. These individuals are looking for a way to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the sincere ones, address their objections and guide them into your program.

3. Active network marketers. These individuals are already in an program, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of MLM, and 2) they've proven it with their wallet by joining a program.

The finest prepaid legal leads are those in the latter group: current multi-level marketers.

Why?

Well, as mentioned above, you are sure they have an interest in making cash with multi-level marketing. You won't hear them ask, "Is this one of those ponzi schemes?" and other such ridiculous questions. They're beyond that; they know better.

They also understand the profession better than someone who's never been in network marketing. So, once they sign up to your group and get through training, they'll create results much faster (and with less guidance) than a normal person.

Lastly, they probably know other active network marketers: their upline, front line, and even cross-line reps they ran into at their company event. These are the kind of people you want as a Prepaid Legal Associate in your organization.

They're in a program, though, and not always looking to initiate something new. It's your job to softly, and with great care, pique their attention without setting off any alerts.

The best way to do this is to lead with an offer that assists them in their existing organization... something unrelated to your program. Something generic, like marketing tools or coaching.

Procure their trust, and make clear your value to them by helping them move forward with their existing program. Show them that, unlike their existing advisor, you are showing them things that yield results. But make it clear that the only people who get your full focus are the people contributing to your personal success.

At that time, becoming a member of your team will be the next reasonable move.

In conclusion, you can target potential customers, you can go after opportunity seekers, or you can pursue active MLMers. Of the three, active multi-level marketers have the greatest potential to explode your group with the least effort. Focus your effort there, and your check will never be the same.

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